Meet Lillian Oyugi— a working mother who had to face the daily challenges of how to feed her four children nutritious food at a reasonable cost. To do that, Lillian and her husband, Collins, founded Yo-Toto, which produces both a healthier and lower priced yogurt than currently exists on the market. Yo-Toto hopes to displace the significant junk food consumption that is common in low income neighborhoods.
Yo-Toto provides both quality and value at 40 ksh (40 cents) for a 200 ml bottle of yogurt, which is 1/3rd less expensive than brands sold in local grocery stores. Each 200 ml bottle of yogurt contains 7.4 grams of protein and 39% of the recommended daily intake of calcium for the target age of 0 to 8 years. By substituting yogurt instead of junk food, Yo-Toto is meaningfully contributing to lowering child malnutrition.
Yo-Toto is partnering with schools to have yogurt be part of school’s meal programs. Having only kicked off production in February of this year, Yo-Toto has already signed 3 school partnerships (averaging 250 students per school) and is hoping to reach at least 2,500 students by the August of this year!